Building Great Communities: Insights from SEED

We believe that a healthy and happy community is the heartbeat of a successful game, especially one like SEED. As a massively multiplayer game, SEED thrives on the creativity, collaboration, and friendships that players bring to the experience. Our commitment is to create a game that resonates with gamers who enjoy experiences like SEED—where kindness, creativity, and passion are celebrated. As Alice, one of our Community Managers, notes, the players’ shared spirit is what makes SEED’s community special. By bringing the energy that we want to cultivate and staying dedicated to crafting a game that promotes our core values, we aim to foster trust and belonging.

“Our community is full of people who genuinely care,” Alice explains. “They’re always helping each other out and creating an incredibly welcoming space. It’s all tied together by their excitement for SEED.”

But building a great community doesn’t happen overnight—it takes intention, effort, and a clear set of values.

Key Principles for Building a Positive Community

Creating a welcoming environment involves a blend of thoughtful leadership and letting the community grow organically. Alice shares some of the core principles that guide SEED’s community-building approach:

• Set the Tone: “If you want a happy, welcoming community, you have to bring that energy yourself,” says Alice. “As a Community Manager, being present and consistent sets the tone for everyone else.”

• Empower the Members: A good community feels like it belongs to its members. “It’s not just our space that they’re stepping into, it’s their space too. We listen, adapt, and let them drive the conversation.”

• Foster Respect and Inclusivity: Clear, inclusive rules help maintain a positive atmosphere. Toxic behavior can sometimes be an opportunity for growth. “If someone’s acting in a toxic way, we can try to educate them,” Alice notes. “But if that doesn’t work, we prioritize protecting the energy of the community as a whole.”

Why It Matters

A solid and connected community turns a game into something much bigger—a place where players feel seen, heard, and connected. SEED’s community is proof of how kindness and shared enthusiasm can create something truly special.

“Building a great community takes constant work,” Alice emphasizes. “But when you see people helping each other, welcoming newcomers, and sharing their excitement for SEED, it’s all worth it.” From offering grants to help players start businesses or support their Seedlings’ education to providing assistance on Discord, and even gifting Seedcoin to one another in times of need, SEED’s players consistently show up for each other.

Community: More Than A Nice Concept

When we say that SEED’s community is integral to its success, we mean it. That’s why we’re always exploring new ways to empower our members with agency and purpose. For example, during our most recent play session, we invited two long-time community members, Garret and Monkey_Elite, to create their own curated societies on Avesta. During the entire play session, they served as the presidents of their respective societies. Each set the course for their community: Garret focused on productivity, while Monkey_Elite prioritized science and innovation. To support their vision, they received increased government starting funds, allowing them to shape their societies according to their goals within the constraints of the current build.

This hands-on approach reflects SEED’s core mission: to provide players with the tools to shape the relationships, businesses, and communities they envision. Player feedback is at the heart of this process—it’s what drives us to keep improving SEED. In fact, we’re excited to take this collaboration even further by welcoming Garret and Monkey_Elite to Berlin for our Discovery Week hackathon during the week of December 2nd. We’re eager to welcome them to our workspace, listen to their feedback, and strengthen our connection with the community in person.