We are Partnering with Google Cloud to Help Us Power SEED!

Mon Mar 17 2025

We are excited to announce our strategic partnership with Google Cloud to bring SEED, our innovative life simulation, to reality. This collaboration combines the power of Google Cloud’s cutting-edge technologies, including Google Kubernetes Engine (GKE), Vertex AI, and the Gemini model, to help us create a persistent, evolving virtual world (on the abundant planet of Avesta). On Avesta, autonomous virtual humans—known as Seedlings—interact, form relationships, and shape their societies, enabling an unprecedented level of emergent gameplay.

We are building the largest life simulation ever attempted, which means we need a robust and intelligent infrastructure to support it. The advanced capabilities of Google Cloud’s platform allow us to give each Seedling a unique personality and foster dynamic, unscripted interactions. The result is a world that is not only persistent but also rich with emergent stories and organic interactions, where every player (and Seedling) can shape the virtual society they are a part of. 

We can’t wait to share more as SEED continues to evolve. Stay tuned as we explore new possibilities and collaborate with Google Cloud to push the boundaries of what’s achievable in the world of virtual experiences. For more details about our groundbreaking partnership, read the full article here.

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